"Enterprise product" is something that is produced to meet consumer needs. businesses to market products that require special strategies such products acceptable and salable in the community.
Although Small and Medium Enterprises is an important factor in propelling the nation's economy, but in fact are still encountered difficulties and problems with the small self. There are two major problems frequently encountered in the field, namely the issue of venture capital and production of marketing problems. Problem of capital is now relatively quite get the attention of governments and financial institutions. Government by the People's Business Credit (KUR) has opened up a considerable convenience for Small and Medium players. The problem that is still worth noting is the ability of small businesses to access broader markets. With a production that was good enough to reach the market when it will not be limited simply to help the survival of Small and Medium Enterprises. It is therefore necessary measures Troubleshooting Production Marketing Small and Medium Enterprises.
To overcome the marketing problems of small production, it's time entrepreneurs prepare to enter a new era of marketing small business products. So far, the weakness of market access is a problem for almost all small businesses in the homeland. They still lack a complete and detailed information, related to any market that could be penetrated by the products produced. This is where small businesses, looks so weak, says marketing consultant, Tung K. Desam. According to him, the small business market access is not made widely and there is no strong business network. Whereas the ability to access market is one of the main key to winning the competition. Small entrepreneurs in the morning so it's important to expand the marketing network of production.
This problem is further complicated by the expansion of the reach of large investors coming into market segments previously dominated by small and medium entrepreneurs. An example is the market of fruits and vegetables which was originally a business run by small businesses taken over by supermarkets which incidentally is owned by big businessmen. With packaging and a more attractive market is dominated by them.
Looking at the issue of small businesses are expected to have mastery of market information which includes the trend in demand in domestic and international markets, prices, quality and other standards. So the key is to improve information capture capabilities and market coverage. If large employers are able to dominate the market for packaging and packaging is attractive, it certainly can be done also by small businesses. If the quality factor is the flagship of the quality factors that must be corrected. Small and Medium Enterprises are required to always be innovative in developing products and marketing methods.
Some of the obstacles often faced by small and medium entrepreneurs in the field of markets and marketing, among others:
* The difficulty of getting supplies of raw materials and continuous quality
* Limited ability to promote and compete in the free market.
* Lack of attention to product quality and meaning of customer satisfaction.
* Actors KUKM also tend to dominate the market are narrow, as a result of lack of ability to compete with large companies, and lack of opportunity provided by large companies to make small and medium enterprises as a business partner.* Packaging is not attractive to less desirable
In addition there are several causes of the weak competitiveness of small and medium enterprises in general, among others
* Lack of market information products,
* Lack of promotion of products of small and medium enterprises, non-product small and medium enterprises with market demand
* Lack of product design information, the continuity of the products when in contact with the world's exports,
* Stability of product quality to meet the market, production management, market and quality are not sustainable.
To be able to perform corrective measures in an effort to improve the competitiveness of small and medium enterprises, it needs a marketing system that not only touch the products of small and medium enterprises but also the desire to touch the consumer (market). The key is how to minimize or even eliminate some of the causes of the weakness of the competitiveness of small and medium enterprises and the constraints faced by the above. Factors other than that through the promotion fairs are a proven effective vehicle for marketing products Small Business.
Although Small and Medium Enterprises is an important factor in propelling the nation's economy, but in fact are still encountered difficulties and problems with the small self. There are two major problems frequently encountered in the field, namely the issue of venture capital and production of marketing problems. Problem of capital is now relatively quite get the attention of governments and financial institutions. Government by the People's Business Credit (KUR) has opened up a considerable convenience for Small and Medium players. The problem that is still worth noting is the ability of small businesses to access broader markets. With a production that was good enough to reach the market when it will not be limited simply to help the survival of Small and Medium Enterprises. It is therefore necessary measures Troubleshooting Production Marketing Small and Medium Enterprises.
To overcome the marketing problems of small production, it's time entrepreneurs prepare to enter a new era of marketing small business products. So far, the weakness of market access is a problem for almost all small businesses in the homeland. They still lack a complete and detailed information, related to any market that could be penetrated by the products produced. This is where small businesses, looks so weak, says marketing consultant, Tung K. Desam. According to him, the small business market access is not made widely and there is no strong business network. Whereas the ability to access market is one of the main key to winning the competition. Small entrepreneurs in the morning so it's important to expand the marketing network of production.
This problem is further complicated by the expansion of the reach of large investors coming into market segments previously dominated by small and medium entrepreneurs. An example is the market of fruits and vegetables which was originally a business run by small businesses taken over by supermarkets which incidentally is owned by big businessmen. With packaging and a more attractive market is dominated by them.
Looking at the issue of small businesses are expected to have mastery of market information which includes the trend in demand in domestic and international markets, prices, quality and other standards. So the key is to improve information capture capabilities and market coverage. If large employers are able to dominate the market for packaging and packaging is attractive, it certainly can be done also by small businesses. If the quality factor is the flagship of the quality factors that must be corrected. Small and Medium Enterprises are required to always be innovative in developing products and marketing methods.
Some of the obstacles often faced by small and medium entrepreneurs in the field of markets and marketing, among others:
* The difficulty of getting supplies of raw materials and continuous quality
* Limited ability to promote and compete in the free market.
* Lack of attention to product quality and meaning of customer satisfaction.
* Actors KUKM also tend to dominate the market are narrow, as a result of lack of ability to compete with large companies, and lack of opportunity provided by large companies to make small and medium enterprises as a business partner.* Packaging is not attractive to less desirable
In addition there are several causes of the weak competitiveness of small and medium enterprises in general, among others
* Lack of market information products,
* Lack of promotion of products of small and medium enterprises, non-product small and medium enterprises with market demand
* Lack of product design information, the continuity of the products when in contact with the world's exports,
* Stability of product quality to meet the market, production management, market and quality are not sustainable.
To be able to perform corrective measures in an effort to improve the competitiveness of small and medium enterprises, it needs a marketing system that not only touch the products of small and medium enterprises but also the desire to touch the consumer (market). The key is how to minimize or even eliminate some of the causes of the weakness of the competitiveness of small and medium enterprises and the constraints faced by the above. Factors other than that through the promotion fairs are a proven effective vehicle for marketing products Small Business.
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